The companies formulating with Zukora today will be first to market with it tomorrow. This is a paid advertisement for SmartBrief readers. The content does not necessarily reflect the view of SmartBrief or its Association partners. Leading food and beverage companies are already deep in trials with Zukora. Here's what the early movers are seeing. Don’t Wait to Formulate with Nature’s Sweet Secret™ Leading food and beverage companies are already formulating with Zukora™ Honey Truffle Sweet Protein — a new, naturally derived high intensity sweetener with no bitter linger. The ones who move first get the head start on what’s next in sweetness. While many companies are still relying on the same sweetener systems and experiencing that unpleasant bitterness that comes with them, a growing list of major food and beverage companies have already moved into formulation trials with Zukora™ Honey Truffle Sweet Protein and are bringing it to market this fall. They’re locking in those early launches, samples, and hands-on application support before it becomes the industry’s next must-have ingredient. More than 6 in 10 Americans are concerned with how much sugar they consume1, and 75% wish there were better-tasting non-caloric sweetener options.2 The brands solving that first will win the shelf. Why early movers aren’t waiting • Naturally derived from the honey truffle   • Clean sweetness — no lingering bitterness or metallic off-notes   • High intensity sweetener — just 1g of Zukora can replace up to 1,250g of sugar, depending on application   • Consumer-friendly labeling — supports a clean label story   • Blends well with sugar, stevia, and other high-intensity sweeteners (and can help cover some of that bitterness they leave behind)   • Wellness benefits — gut microbiome friendly, fully digestible, and no glycemic response in a clinical study with healthy adults3   • Cost-in-use competitive with sugar The companies formulating with Zukora today will be first to market with it tomorrow. Don’t wait for your competitors to get there first. Schedule a Discovery Call 1. 2025 IFIC Food & Health Survey. 2. MycoTechnology Consumer Research, 2024. 3. Study conducted with The Center for Applied Health Sciences (CAHS), 12 healthy (non-diabetic) adults. Learn more at honeytrufflesweetprotein.com Have questions? Email us at info@mycoiq.com Zukora™ Honey Truffle Sweet Protein is produced by MycoTechnology, Inc. 18250 E 40th Ave Suite 50, Aurora, CO 80011 Copyright© 2026 MycoTechnology, Inc. All Rights Reserved.