Brands should ease Gen Z's self-management burden

Es Muy Good explains Kalshi with a giant sandwich | Orchard, Arena Club bring the action to card collecting | Quality Meats founders launch THC beverage Herb Light Created for gjagjeet610.worldwin@blogger.com | Web Version   August 7, 2026 CONNECT WITH 4As  CONNECT WITH 4As    News for the advertising, media, and marcom industries SIGN UP ⋅   SHARE Top Story Es Muy Good explains Kalshi with a giant sandwich   (Kalshi/YouTube) Es Muy Good explains Kalshi with a giant sandwich Kalshi has launched an advertising campaign from Es Muy Good, director Tom Kuntz and director of photography Hoyte van Hoytema, featuring a massive submarine sandwich, aiming to explain prediction markets in an entertaining way. The ad, which follows a recent spot starring Timothée Chalamet, breaks across TV and digital platforms. Full Story: Muse by Clio (8/6), Ad Age (8/6) Attention Drives Real Outcomes Campaigns optimized with attention metrics see an average +33% lift. Learn how leading agencies use Adelaide AU to buy higher-quality media and prove it to clients. Learn more » ADVERTISEMENT   Creative Orchard, Arena Club bring the action to card collecting   (Arena Club/YouTube) Orchard, Arena Club bring the action to card collecting Arena Club has launched a national ad campaign featuring co-founder Derek Jeter, Cincinnati Bengals quarterback Joe Burrow and Miami Heat forward Giannis Antetokounmpo. The ad, created by Orchard and directed by Fleur Fortuné, portrays card collecting as an action-packed chase through city streets. "Every collector has a card they'd go to the ends of the earth to get. 'The Chase' takes that impulse and runs with it," says David Kolbusz, chief creative officer at Orchard. Full Story: Ad Age (8/6) Quality Meats founders launch THC beverage Herb Light   (Herb Light) Quality Meats founders launch THC beverage Herb Light Quality Meats founders Gordy Sang and Brian Siedband have launched Herb Light, a nonalcoholic beverage that contains 1 milligram of THC per can and is designed to mimic the taste and experience of light beer. The branding leverages vintage beer nostalgia, and the marketing campaign includes retro-style Instagram posts and AI-generated videos. "There's this interesting juxtaposition of putting this modern product in the alternate reality of the '70s, '80s, '90s," Siedband says. Full Story: Ad Age (8/6) ICYMI: Most-Clicked From Previous Issue W+K, AB InBev say "Cheers to Beer" Adweek (8/5), Ad Age (8/5) Featured Content Sponsored Content from Netline 15 AI Mistakes CEOs Make and How to Avoid Them: A Guide to Human-Centered Technology Implementation Create Your Dream Work All Things Innovation Releases AI-Driven Innovation & Insights Solutions Showcase Management Series: What do All Great Managers Have in Common Stay Interviews: Why And How To Use Them Successfully 4As News Face of Talent -- MAIP Graduation   (4As) Face of Talent -- MAIP Graduation Tuesday, Aug. 11, Fashion Institute of Technology's Katie Murphy Amphitheatre, NYC Join the 4As Foundation to celebrate the incredible achievements of our 2026 MAIP Fellows and the future of our industry. Play an active role in discovering, developing and celebrating the next generation of marketing talent.  Register now Introducing 4As Health Formerly the Coalition for Healthcare Communication (CHC) 4As Health delivers expanded advocacy and member offerings for consumer-first healthcare communications, supporting agencies, marketers and healthcare industry communicators navigating a rapidly evolving healthcare landscape. Healthcare communications is increasingly shaped by consumer decision-making, AI, data, personalization and growing expectations for transparent and accessible information. 4As Health, in addition to being an industry advocate, will serve as a platform for collaboration, education and dialogue across the healthcare ecosystem. Learn more about the transition | Visit 4AsHealth.org LEARN MORE ABOUT 4As: Homepage | Training Programs | All Upcoming Events Agency Insider Burrell, BCG CEO DeVeaux: Culture is a growth strategy Tara DeVeaux, CEO of BCG Worldwide and Burrell Communications, emphasizes the importance of helping brands earn a place in culture by identifying and supporting existing cultural movements. DeVeaux highlights a recent campaign for TextNow featuring Katt Williams as an example of this strategy. DeVeaux also discusses the influence of her background in Brooklyn and Los Angeles, the importance of lived experiences in creative work, and the need for brands to focus on meaningful purpose rather than transient trends. Full Story: Muse by Clio (8/5) Brands should ease Gen Z's self-management burden Brands aiming to resonate with Generation Z should focus on reducing the burden of self-management, according to Ogilvy Consulting's Reid Litman. Generation Z faces constant self-management in areas such as education, work and social connections, leading to feelings of being overwhelmed. Brands can help by simplifying decision-making, supporting rather than directing choices, fostering communities around shared interests, and creating meaningful real-world experiences, Litman writes. Full Story: Ad Age (8/6) Agency News Omnicom lands $520M Novo Nordisk US media account Omnicom has secured the media planning and buying account for Novo Nordisk in the US, valued at $520 million, after beating out incumbent WPP Media. The deal, part of a global account worth $618 million, highlights Omnicom's recent client wins, including Adidas, Subway and IBM. Novo Nordisk aims to enhance consumer engagement, particularly for its GLP-1 medications Ozempic and Wegovy. Full Story: Adweek (8/7) S4 Capital's Sorrell sees progress despite revenue dip Adweek (8/5) WPP's revenue drops 5.6% but pace of decline slows, shares surge Adweek (8/6) Media & Technology Trends Nielsen to acquire DoubleVerify for $2.15B in cash MediaPost Communications (free registration) (8/7) OpenAI debuts carousel for ChatGPT ads ahead of holidays Digiday (tiered subscription model) (8/6) TikTok closes Nashville office, lays off 250 staffers Social Media Today (8/6) Got this from a friend? Subscribe now and stay in the loop! Sign Up Who Said It? Don't keep fighting battles that are already lost. Thomas McGuane or David Nicholls Check your answer here. Follow SmartBrief Contact Us: Feedback | Advertise Sign Up | Update Profile | Advertise with SmartBrief Unsubscribe | Privacy Policy Copyright © 2026 SmartBrief. All Rights Reserved. A division of Future US LLC. Full 7th Floor, 130 West 42nd Street, New York, NY, 10036.