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| (YouTube / adidas) |
The Television Academy has announced the nominees for Outstanding Commercial for the 2026 Emmy Awards. The shortlist includes Levi's "Backstory" by TBWA\Chiat Day, Adidas' "Backyard Legends" by Lola USA, Apple's "A Critter Carol" by TBWA\Media Arts Lab and "I'm Not Remarkable" (in-house), Nike's "Why Do It" by Wieden+Kennedy, and Coinbase's "Your Way Out" by Isle of Any.
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| (Instagram / fibula) |
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Wendy's has launched a local campaign in Indianapolis after discovering that "Indy" is hidden in its logo. The campaign, created by VML, features out-of-home ads that zoom in on the logo to highlight "Indy." "A simple, elegant solution hiding in plain sight. One that instantly communicates that Indy is, has been, and always will be a big part of Wendy's," VML's Mike Ackerman says.
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| (YouTube / Claude) |
Anthropic has launched the "Hope in Hard Questions" campaign, which invites the public to ask difficult questions about AI. The campaign, which includes a web experience and a spot from Mother London, aims to address concerns about AI's impact on jobs, safety and creativity. Anthropic has gathered input from more than 120,000 people and plans to document its efforts to address these concerns.
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| ICYMI: Most-Clicked From Previous Issue |
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| (4As) |
Stratfest is where strategy takes center stage and the industry's sharpest strategic minds gather to shape the future of the craft. Signals in the Noise: Chase What Works StratFest 2026 is about finding the bright spots across strategy, creativity, culture and business -- and learning from the people bold enough to test, build, adapt and move first. Because signals of momentum are all around us. The challenge is knowing where to look.
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| (4As) |
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While 9 in 10 agencies now use generative AI, and half are deploying AI agents, the primary driver is acceleration, as brands push to reduce production and labor costs. The latest 4As-Forrester report finds that this productivity focus has real consequences for talent, quality and growth.
Discover the critical data-driven insights agency leaders and CMOs need to move beyond simple productivity gains toward sustainable, AI-powered marketing effectiveness.
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Sir Martin Sorrell, executive chairman of S4 Capital, highlights the challenges facing traditional news media, with ad revenues dropping significantly unless supported by live sports. He emphasizes the dominance of digital media, driven by major tech platforms such as Google and Meta, and the need for legacy media to adapt to new consumption habits, particularly among younger audiences. Sorrell also discusses the potential of AI to transform the industry, urging media companies to leverage trusted data and build stronger revenue models to compete effectively.
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Roberto Vilhena, creative director at Grey Health, shares his journey from Brazil to the US and his transition into the pharmaceutical industry. Vilhena highlights his work on "The Missing Word," a project addressing gun violence from the perspective of parents who have lost children, and a campaign for Izervay that celebrates older adults with geographic atrophy.
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Allegiant has selected Colle McVoy to manage brand strategy after its merger with Sun Country Airlines. The agency's responsibilities include brand identity, employee and customer engagement, and go-to-market planning. Allegiant will continue to operate separately under common ownership following the merger, with Colle McVoy assisting in brand navigation during this transition.
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Ursula K. Le Guin or Cristiano Ronaldo
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