4 ways Samsung uses social data to stay at the top of its industry

"It's sometimes hard to see beyond your brand or category bubble and you risk becoming quite insular. But, there's merit in zooming out."

View in browser Social intelligence case study 4 ways Samsung uses social data to stay at the top of its industry To keep your position as one of the world's most respected and innovative technology companies is no easy feat. Speed, agility, and success requires a powerful toolkit – to ensure all your moves are on-point. We talked with Samsung's Social & Digital Insights Lead to find out about the critical role real-time insights play in decision-making across 43 markets. Learn from Samsung's approach → "It's sometimes hard to see beyond your brand or category bubble and you risk becoming quite insular. But, there's merit in zooming out. We've evolved our practice from generic social listening into social intelligence." Prashant Mistry | Social & Digital Insights Lead | Samsung Hear from Samsung's insights lead → This case study sets out how Samsung leverages Brandwatch to: Measure campaign performance Monitor potential crises Track trends across audiences Support brand development Empower teams in 43 different markets Interested in the latest consumer tech trends? Explore our report packed with insights about how consumers are using technology for work, shopping, entertainment, education, and to improve our health. View our Consumer Tech Trends Report →   Our Suite     Use Cases     Industries     Book a Meeting   Runtime Collective Limited (trading as Brandwatch). English company number 3898053. New York | Boston | Chicago | Austin | Toronto | Brighton | London | Copenhagen | Berlin | Stuttgart | Frankfurt | Paris | Madrid | Budapest | Sofia | Chennai | Singapore | Sydney | Melbourne Privacy policy Update subscription preferences Unsubscribe from marketing communications

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