☕ Lay it on me

Ammortal’s $160k bed.

May 28, 2026 View Online | Sign Up | Shop Presented By It’s Thursday. The final boss of the K-shaped economy might just have pulled in, taking the form of a $640,000 EV Ferrari. Most companies, including luxury competitors, have taken the nearest exit on EV plans. Does the Italian brand know something we don’t—or is its new EV so risky that even rich people don’t want to buy it? In today’s edition: Using partnerships 101 Zilliant’s pricing report Your AI agent is going shopping —Beck Salgado, Vidhi Choudhary CUSTOMER SUCCESS Bed and butter Morning Brew Design, Photo: Adobe Stock A $160,000 bed has entered the chat. The Chamber—a translucent bed sandwiched between two platforms of red lights (imagine a red light panini press with a bed in the middle)—is produced by Ammortal, a wellness tech company founded in 2023. Its execs say it needs to be experienced to be understood. According to the company, the Chamber is “designed to enhance strength, speed recovery, and increase reaction time.” To do this, it combines several therapeutic technologies, including red light therapy, pulsed electromagnetic fields, molecular hydrogen inhalation, and vibroacoustic therapy. With a new product, Ammortal has turned to partnerships to grow awareness and revenue. Picking a partner. Curtis Christopherson, chief growth officer, knows the power of a good partnership. He’s used them to grow Ammortal’s profile by establishing relationships with high-end hotels. This introduces wealthy consumers to the brand and works as an early revenue stream while Ammortal grows. Keep reading about expanding into luxury wellness space here.—BS Sponsored By OnRamp Renewals start on day one The first 90 days after a contract is signed decides your NRR, and onboarding is where that math gets settled. Three benchmarks separate top post-sale teams in 2026. Time to first value in under 14 days. Onboarding completion above 80%, and a post-onboarding CSAT of 4.5 or higher. A lot of companies miss at least one. Those missing all three lose the renewal in month one but don’t find out until month 12. OnRamp’s 2026 report surveyed 161 B2B leaders on what’s actually predicting NRR. Inside: the operational benchmarks worth bringing to your next QBR why 57% of onboarding teams moved under the CRO this year why one in three CS leaders can’t tell you where their customers currently stand The companies succeeding on NRR aren’t outspending you; they’re just out-measuring you. Get the report. CRO ROLE When cooler heads prevail Dbenitostock/Getty Images As tariffs and supply chain constraints have redefined how corporations approach revenue strategy, identifying the perfect price point could be the most critical thing a CRO can do. According to a survey from AI-driven price optimization firm, Zilliant, 27% of respondents believe CROs are most accountable for pricing outcomes. The report also outlined a volatile client environment as nearly two-thirds of respondents said they had lost 6%–10% of their customer base due to pricing changes. Some revenue leaders are also facing margin losses in the face of price hikes. Manufacturers and distributors cut into their own margins last year to stay competitive, with 57% cutting them by 6%–10% and 43% by 11%–20%. Just ’riffing: Amid tariff turbulence, Pascal Yammine, CEO of Zilliant, advises against ignoring the problem instead of using it as an opportunity to build strategy. Keep up with pricing strategy insights here.—BS E-COMMERCE STRATEGY Shopper’s delight Elenabs/Getty Images AI shopping agents are already making purchase decisions on behalf of consumers, and one company is betting that the brands plugged into its AI platform will get chosen over those that aren’t. With more than 950 retail customers including Dunkin’ and BJ’s Wholesale Club, and an AI platform built on retailer-owned data to eliminate AI errors, Rezolve AI is positioning itself as the infrastructure layer for the emerging world of agentic commerce. Unlike earlier generations of AI that primarily assisted with search and discovery, agentic AI is designed to act. It can consider options, make decisions and transact on behalf of consumers. This evolution is fundamentally shifting the very top of the shopping funnel and redefining how shoppers decide what to buy. Rezolve’s enterprise AI platform, Brain Suite, uses traditional binary semantic search and probabilistic algorithms—in other words, a combination of AI and non-AI tools—to help retailers sell more effectively online. Keep reading about the future of shopping here.—VC Sponsored By PayPal Open Protect against fraud as you move forward. Small Business Month is an opportunity to celebrate the grit, drive, and spirit it takes to turn an idea into a thriving business. With trusted ways to pay, fraud protection, and access to flexible funding, all brought together in one place, PayPal has your back. Take your next step with confidence. PayPal Open is built to keep you ready for the future. FROM THE BREW Insert second act Morning Brew/OnRamp The deal is signed, but the revenue story is just getting started—especially on June 9. Join us to learn how top teams turn onboarding into a growth engine by aligning sales, CS, and product—and spotting churn risks before they become actual problems. ACTIVE PIPELINE Stat: $4 billion. That’s how much Eli Lilly said it would spend to acquire small companies exploring vaccines for shingles, Epstein-Barr virus, and other pathogens. (the New York Times) Quote: “While sales are not our main concern at the moment, we have seen a ‌very ⁠significant drop.”—an official from Shinsegae, which runs Starbucks in South Korea, as backlash spreads against a company ad (Reuters) Read: The first class of AI natives is graduating. Offices are getting ready. (the Wall Street Journal) Is your onboarding on point? Most companies lose the renewal in month one but don’t find out until month 12. OnRamp surveyed 161 B2B leaders on what high performers do differently at the start. See the data.* *A message from our sponsor. Forget sifting through endless listings. Revenue Brew and CollabWORK highlight only a handful of roles each week, chosen for your interests and industry. Click here to view the full job board. 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