☕ It’s how you sell it

Megababe’s product launches. August 04, 2026 View Online | Sign Up | Shop Presented By Today is Tuesday. Somewhere between “we’re exploring AI” and “AI runs half our funnel” is a very large gap, and most GTM teams are stuck in it. Register here for tomorrow’s webinar to see how one GTM team closed it. In today’s edition: Megababe’s new product category A chat with Crunchbase’s CRO Chipotle embraces Mexican roots —Layla Ilchi, Beck Salgado REVENUE STRATEGY & LEADERSHIP Staying cool Getty Images For beauty-meets-wellness brand Megababe, meeting customer needs means tapping into a white space in the market for unconventional products, especially those that hold stigma or embarrassment for the customer. Its mission since launching in 2017 has been to create products that “Big Beauty ignores,” according to founder Katie Sturino. The brand’s lineup includes products often not found in the beauty aisle, such as antifungal cream for ringworm or athlete’s foot, an antifriction stick for chafing, and a hemorrhoid cream. “We are solving for more practical discomfort and less for the aesthetic need or the aesthetic expectation that the beauty industry has put on women,” Sturino said. Chill out In June, Megababe took another step toward addressing its customers’ personal care needs by launching Coldies, which are reusable and wearable cooling patches that can be worn as a neck collar or as bra inserts. According to Megababe, the product generated 40% of its June DTC sales in just six days; the entire collection sold out in one week and there’s already a waitlist of over 500 people for the restock. “Megababe is a great example of how solving authentic consumer problems can create an entirely new category,” wrote Kimber Maderazzo, marketing professor at Pepperdine University’s Graziadio School of Business, in an email to Revenue Brew. “The brand didn’t simply compete within existing segments. It expanded the conversation around body care by normalizing issues consumers were already experiencing, but few brands were willing to address.” Read more on Megababe’s long-term growth strategy.—LI        Sponsored By Paystand Check the numbers Chatting with fellow finance pros about their priorities can reveal the tip of the industry’s iceberg. But if you’re curious about the rest of it, Paystand’s recent research report can help you out. Based on a survey of 267 US finance and accounting leaders, the report uncovers the leading priorities, challenges, and investment trends shaping finance. Inside, you’ll learn: where organizations are experiencing the most operational friction what CFOs are prioritizing over the next 12–24 months how emerging technologies (read: AI) are influencing investment decisions If you’ve been wondering why cash visibility is becoming a strategic advantage or what the current state of adoption is for real-time payments, this report can give you answers. Get your copy. REVENUE STRATEGY & LEADERSHIP The new revenue pillars Getty Images Ann Davis, the newly minted CRO of predictive company intelligence platform Crunchbase, is what you might call a “data dawg.” Boasting over 30 years of experience in enterprise SaaS and tech sales—most recently with Google Cloud and Looker—Davis is using these skills to make effective revenue decisions on everything from AI to untapped growth opportunities. After picking her brain on the state of sales orgs last year, we checked back in with her on how she’s cutting through the AI noise to deliver effective decisions for her team, while always keeping data top of mind. This conversation has been edited for length and clarity. What are some of the common mistakes companies might be making when implementing enterprise AI? Our revenue is not coming from that solution. Our revenue is coming from the data…The UIs are so simple because it’s all AI, that it’s all about the data sources that they have, and it’s about finding ways to leverage your customers’ existing data sources. Whether you’re talking about bringing your own key or bringing your own license; those are becoming legit big businesses for people such as ourselves that are proprietary dataset providers. Is it fair to say those finding success with AI products are the ones seeking narrow solutions? In financial services, the difference of .002 on a number is a big deal if you’re a VC or a corporate lending bank; the numbers really matter. Therefore they have to go seek out the appropriate data sources that are going to give them that accurate information. It’s almost like it’s a use case. I’m very focused on go-to-market, so everything I do is in relation to AI and GTM. Read how Crunchbase ensures precision and accuracy.—BS        REVENUE STRATEGY & LEADERSHIP Chipotle takes a trip to Mexico Chipotle It looks like Chipotle wants to move closer to its Mexican roots, and success in the country could be a sizable growth opportunity for the fast-casual brand. The California-based chain opened its first store in Monterrey’s San Pedro Garza Garcia neighborhood, which has long been regarded as a gateway for business into Latin America (and one of the wealthiest areas in all of the region). The Monterrey location could just be the start; Chipotle’s Mexico director Pablo de Brito told Reuters ​that there are plans to open six to eight new stores in Monterrey, the country’s second biggest metropolis, within the next 14 months, followed by expansion to Mexico City and beyond. Precedent for failure? Recent history suggests Chipotle’s decision to expand into this new territory could be ill-advised, especially considering the performance of Taco Bell in the region. Taco Bell first attempted to break into Mexico in 1992, but according to Food Republic, the main roadblocks were pricing and lack of familiarity with the American-influenced menu items. The brand tried again in 2007, leaning into its American identity, but consumer sentiment did not change; it closed all of its Mexico locations in 2010. Read other examples of American brands selling cuisine back to a country.—BS        Level up your career with these resources from our sponsors! Are your AI tools all sprawled out? Deploy purpose-built AI agents instead. What separates good companies from great ones starts long before the exit. Subscribe to Founder Brew today. active pipeline Stat: 18%. That’s the percentage increase Microsoft saw in annual revenue after a slam dunk report. (the New York Times) Quote: “Elevated uncertainty initially weighed on consumer demand, and since then, consumers have ⁠become increasingly aware that this is an industry-wide issue, not an issue specific to Taco Bell.”—Yum! Brands CEO Chris Turner on the ongoing cyclospora outbreak (Reuters) Read: The rise of million-dollar companies with just one employee. (the Wall Street Journal) Clock the trends: A Paystand report found that 47% of finance leaders say their current financial systems create operational friction, even if they aren’t fundamentally broken. See more details on top industry trends.* *A message from our sponsor. Inside Nike’s ‘Rip the Script’ World Cup campaign (Marketing Brew) The brand’s World Cup efforts, helmed by an athlete-packed hero film that took 42 days of filming, attracted 3 billion total views across platforms. Geopolitical, economic uncertainty prompts HR leaders to manage pay carefully (HR Brew) A majority of HR leaders said their organizations were more tightly managing base salary growth through strategies such as pay differentiation. How Figure CFO tackled an IPO messaging challenge (CFO Brew) CFO Macrina Kgil on pitching a company that plays “in the financial services sandbox” but is a technology business at its core. Share the Brew Share the Brew, watch your referral count climb, and unlock brag-worthy swag. Your friends get smarter. You get rewarded. Win-win. Your referral count: 0 Click to Share Or copy & paste your referral link to others: revenuebrew.com/r/?kid=953893c8 Written by Layla Ilchi and Beck Salgado Was this email forwarded to you? Sign up here. 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