Doe-Anderson CEO: Why human creativity is indispensable

+ StratFest | October 6 Created for gjagjeet610.worldwin@blogger.com | Web Version   August 3, 2026 CONNECT WITH 4As  CONNECT WITH 4As    News for the advertising, media, and marcom industries SIGN UP ⋅   SHARE Top Story Infinite Agency brings unconventional flair to Taco Bueno   (Taco Bueno/YouTube) Infinite Agency brings unconventional flair to Taco Bueno Taco Bueno and Mike's Hot Honey collaborated on a campaign to promote the Hot Honey Fried Chicken Taco, featuring an ad-within-an-ad concept by The Infinite Agency. The campaign taps into Mike's Hot Honey's popularity and includes TV, digital, point-of-sale and social media. Full Story: Muse by Clio (7/31) Creative Nice&frank, Chomps show "All Sides of Her Nature"   "Noctural" spot from nice&frank for Chomps, one of three spots in the latest campaign. (Chomps/YouTube) Nice&frank, Chomps show "All Sides of Her Nature" Chomps' national campaign from nice&frank, "All Sides of Her Nature," targets young women, who now represent 60% of its sales. The campaign, which includes three "protein-needy" scenarios, showcases the brand's clean ingredients and convenient packaging, aiming to break through the increasingly competitive protein snack market. Full Story: MediaPost Communications (free registration) (7/31) Publicis London reimagines pain for Actimove   (Actimove/YouTube) Publicis London reimagines pain for Actimove Actimove's campaign from Publicis London highlights the challenges faced by individuals with chronic and acute pain. The campaign features two spots directed by Quentin Deronzier that blend live action and CGI to depict pain as a tangible force that people must overcome, with one spot showing a woman cycling through thick black tar and another featuring a man climbing an endless staircase in a thunderstorm. "We challenged the codes of the category by making internal pain visible and giving it real weight and presence on screen," says Noel Bunting, chief creative officer at Publicis London. Full Story: Shots (UK) (7/31) 4As News StratFest | October 6 | NYC | Register Stratfest is where strategy takes center stage and the industry's sharpest strategic minds gather to shape the future of the craft. Bright Spots: Track the Signals. Own the Shifts. StratFest 2026 is about finding the bright spots across strategy, creativity, culture and business -- and learning from the people bold enough to test, build, adapt and move first. Because signals of momentum are all around us. The challenge is knowing where to look. Register today. 4As.4sight Podcast -- A New Way to Look Ahead   (4As) 4As.4sight Podcast -- A New Way to Look Ahead Subscribe: Spotify | Amazon | IHeart Explore candid conversations and sharp insights from agency leaders and marketers offering 360-degree perspectives on AI, in-housing, talent and more. Tune in for the latest episodes:    Episode 11 Measurement, Specialization and Impact with Julia Fedor, United Airlines Episode 12 Redefining the Agency's Core Value Proposition with Dimi Albers, DEPT Episode 13 The Future of Brand-Agency Partnerships with Pam Piligian, Navy Federal Credit Union LEARN MORE ABOUT 4As: Homepage | Training Programs | All Upcoming Events Featured Content Sponsored Content from Netline 15 AI Mistakes CEOs Make and How to Avoid Them: A Guide to Human-Centered Technology Implementation Create Your Dream Work All Things Innovation Releases AI-Driven Innovation & Insights Solutions Showcase Management Series: What do All Great Managers Have in Common Stay Interviews: Why And How To Use Them Successfully Agency Insider Hospitality: An often overlooked agency advantage Hospitality is a strategic advantage for advertising agencies in the age of AI, writes Heather Freiser of Lighthouse Creative. While AI can enhance service delivery, hospitality creates memorable experiences that build trust and loyalty, she writes. "Service is delivering what's promised. Hospitality is how you make someone feel while you deliver it," Freiser writes. Full Story: Ad Age (8/3) Doe-Anderson CEO: Why human creativity is indispensable   (Mario Martinez/Getty Images) Doe-Anderson CEO: Why human creativity is indispensable While AI excels at efficiency in marketing, it falls short in creating emotionally resonant and strategically nuanced campaigns, writes Doe-Anderson CEO John Birnsteel. Human creativity offers conceptual diversity and genuine taste, essential for brand differentiation, Birnsteel writes, citing research that shows humans generate more original ideas and possess better aesthetic judgment than AI. Full Story: SmartBrief/Marketing (8/3) Agency News Martin lands Subway creative account with one-idea pitch Martin has won Subway's creative agency of record account and the agency's first work will be based on the idea it presented in the final pitch meeting, with the campaign set to debut in the fall. The win positions Subway as one of Martin's top three accounts by revenue and marks the agency's fifth new business win this year. Subway's account was previously handled by Publicis Groupe's Leo New York. Full Story: Ad Age (8/3) Stagwell doubles new business team amid strong Q2 growth Adweek (7/31) Serviceplan reports revenue, media growth for FY 2025 MediaPost Communications (free registration) (7/31) Media & Technology Trends Snapchat limits AI-generated content in Spotlight feed Social Media Today (8/2) Apple's services and ad revenue reach new heights in Q2 MediaPost Communications (free registration) (7/31) Reddit to test TikTok-like video feature this year TechCrunch (tiered subscription model) (7/31) Hot Topics BSSP, ESPN channel '90s sitcoms for NFL Fantasy Football Muse by Clio (7/28), The Drum (free registration) (7/28) Tombras, Big Green Egg look to women for audience growth MediaPost Communications (free registration) (7/27) TBWA\Chiat\Day, Constant Contact say "go from prompt to progress" Shots (UK) (7/24) Arnold, Progressive now welcome "Parentamorphosis" Campaign US (7/30) Fred & Farid takes Rare Beauty back to Greek mythology Marketing Dive (7/27), DesignRush (7/27) Got this from a friend? 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