TBWA\Chiat\Day shows how to "go from prompt to progress"

| Tune into the 4As.4sight Podcast Created for gjagjeet610.worldwin@blogger.com | Web Version   July 27, 2026 CONNECT WITH 4As  CONNECT WITH 4As    News for the advertising, media, and marcom industries SIGN UP ⋅   SHARE Top Story TBWA\Chiat\Day, Constant Contact say "go from prompt to progress"   (Constant Contact/YouTube) TBWA\Chiat\Day, Constant Contact say "go from prompt to progress" Constant Contact's campaign with TBWA\Chiat\Day Los Angeles demonstrates how its AI marketing platform can help small businesses thrive. The campaign, centered on the brand promise "go from prompt to progress," features entrepreneurs such as dog groomers, barbers and opera singers who excel at their crafts but struggle with self-promotion. Full Story: Shots (UK) (7/24) Creative Majority, Gilead target Black women for HIV prevention   (Care For The Culture/YouTube) Majority, Gilead target Black women for HIV prevention Gilead Sciences' "Up to Date" awareness campaign from Majority is aimed at Black women to promote HIV prevention. The campaign, featuring comedian Nicole Byer and "Saturday Night Live's" Devon Walker, highlights the importance of knowing one's HIV status and discussing sexual health openly. Campaign media includes streaming services, social and digital media platforms and custom podcasts until the end of the year. Full Story: MediaPost Communications (free registration) (7/25) Serviceplan, BMW "Get Even With Corners"   Serviceplan Middle East's "Get Even With Corner" spot for BMA and AGMC, a BMW importer for parts of southwest Asia. (AGMC/YouTube) Serviceplan, BMW "Get Even With Corners" BMW's "Get Even With Corners" campaign draws inspiration from Franz Kafka and film noir. The ad, created by Serviceplan Middle East and directed by Nalle Sjöblad, features a courtroom trial against corners, highlighting the brand's ability to handle sharp turns. Full Story: Adweek (7/27) 4As News 4As.4sight Podcast -- A New Way to Look Ahead   (4As) 4As.4sight Podcast -- A New Way to Look Ahead Subscribe: Spotify | Amazon | IHeart Explore candid conversations and sharp insights from agency leaders and marketers offering 360-degree perspectives on AI, in-housing, talent and more. Tune in for the latest episodes:    Episode 11 Measurement, Specialization and Impact with Julia Fedor, United Airlines Episode 12 Redefining the Agency's Core Value Proposition with Dimi Albers, DEPT Episode 13 The Future of Brand-Agency Partnerships with Pam Piligian, Navy Federal Credit Union Face of Talent -- MAIP Graduation   (4As) Face of Talent -- MAIP Graduation Tuesday, Aug. 11, Fashion Institute of Technology's Katie Murphy Amphitheatre, NYC Join the 4As Foundation to celebrate the incredible achievements of our 2026 MAIP Fellows and the future of our industry. Play an active role in discovering, developing and celebrating the next generation of marketing talent.  Register now LEARN MORE ABOUT 4As: Homepage | Training Programs | All Upcoming Events Featured Content Sponsored Content from Netline 15 AI Mistakes CEOs Make and How to Avoid Them: A Guide to Human-Centered Technology Implementation Create Your Dream Work All Things Innovation Releases AI-Driven Innovation & Insights Solutions Showcase Management Series: What do All Great Managers Have in Common Stay Interviews: Why And How To Use Them Successfully Agency Insider VML's Scott: 5 books for mastering creative leadership Transitioning from creative roles to management in advertising can be challenging, but several books can ease this shift, writes VML's Glen Scott. "Herding Tigers" by Todd Henry helps define leadership style, while Simon Sinek's "Leaders Eat Last" emphasizes the importance of protective leadership. "Unreasonable Hospitality" by Will Guidara highlights the value of service, and "The Culture Code" by Daniel Coyle focuses on building a positive work culture. "The Cubs Way" by Tom Verducci offers insights on team-building. Full Story: Adweek (7/24) Gut's Ramos on creativity, intuition in advertising Gut co-founder Anselmo Ramos shares his journey from discovering MAD Magazine to becoming a leader in advertising. Ramos emphasizes the importance of intuition, courage and transparency in creating impactful work. He predicts a future where agencies and production companies collaborate more closely, and where human intuition remains a critical skill. Full Story: Shots (UK) (7/24) Agency News Havas posts 2.5% organic growth in Q2 Havas CEO Yannick Bolloré says the company's midsize status is a strength rather than a weakness amid industry consolidation. Havas has posted 2.5% organic growth in the second quarter, with North America up 6.4%, outperforming some larger peers. Bolloré highlights the success of a joint venture with Horizon Media and recent client wins as evidence of the company's agility and appeal to clients. Full Story: Adweek (7/24) Media & Technology Trends Meta's apps reach 3B users; Threads, Pinterest see growth Social Media Today (7/26) Paramount, Warner Bros. delay $110B merger amid antitrust suit MediaPost Communications (free registration) (7/24) Bluesky enhances AI assistant Attie with research tool TechCrunch (tiered subscription model) (7/24) Hot Topics W+K, Michelob Ultra honor Messi with "Tab Closed" Adweek (7/20), The Drum (free registration) (7/20), Muse by Clio (7/20) W+K, Yeti celebrate passions with "Four Letters" Marketing Dive (7/17) Hanes revamps brand with Special US campaign Ad Age (7/22), Marketing Dive (7/22) 72andSunny, E*Trade show "What's Next" Brand Innovators (7/17), MediaPost Communications (free registration) (7/17) BarkleyOKRP, Burger King say "We're Here to Help" Marketing Dive (7/20) Got this from a friend? Subscribe now and stay in the loop! Sign Up Breaking rules isn't interesting. It's making up new ones that keeps things exciting. Christopher Nolan, filmmaker, screenwriter Follow SmartBrief Contact Us: Feedback | Advertise Sign Up | Update Profile | Advertise with SmartBrief Unsubscribe | Privacy Policy Copyright © 2026 SmartBrief. All Rights Reserved. A division of Future US LLC. Full 7th Floor, 130 West 42nd Street, New York, NY, 10036.